(section 091)
November 3rd: Working With Graphics

Announcements

• Distinguished Speaker Forum & UNCC Veterans Club
  Richard Whittle author of The Dream Machine: The Untold History of the Notorious V-22 Osprey
  Mon., 11/08 @ 7:00 pm
  McKnight Hall (Cone Center)
  
• 11th Annual EGSA Conference--"Changing the Language Game"
  Submission Deadline: Wed., 12/15 (350-word abstract)
  Conference: 01/28/2011
  Students Activities Center
• Annual Meeting of the Popular Culture and American Culture Associations, Southwest/Texas Region
  Submission Deadline: Wed., 12/15 (250-word abstract)
  Conference: April 20-23, 2011
  Marriott Rivercenter San Antonio, TX
• Look at this article about jobs that aren't going away

Plan for the Day

We've got a few things to do today, so below is a list:

• Reading Quiz #3 on Moodle
  Opens at 6:35 and closes at 6:45
  If you're late, I'll give you an alternative...just for tonight, though.
• Effective Repetition: ethos, pathos, logos concerning the V-22 Osprey poster (scroll up).
• Chapter 7 in Document Design
• Ethics and Visuals
• Mischievous Behavior with Photoshop--Starts at 8:15 pm!!!
• Document #4 Workshop--Starts at 8:30 pm!!!

Graphics

Some of you have been using graphics in your designs very well. As you might have guessed, I'm no artist, so my own designs are more "utilitarian" than say Robin Williams' designs or some of our more artistic classmates. Tonight I'll show you a few tricks with Photoshop that deal with manipulating graphics.

How might graphics evoke emotions in an audience or make make appeals to ethos or logos?

There are a few important terms for you to remember from this chapter:

• p. 201: Geon theory
• p. 207: Elevated zero point
• p. 208: Cropping
• p. 209: Copyright
• p. 211: Branding
  • UNCC's Branding Webpage
  • Northeastern's "Graphic Identity"
• P. 217: Flow charts, Gantt charts, PERT charts
• p. 224: bitmap graphics and vector graphics
  • p. 224: Raster graphics
  • pp. 225-226: lossy compression
  • p. 227: Pixellation
• p. 236: CMYK and RGB

Let's jump back to Chapter 4 for a moment to discuss brochure folds and point you to places to help you think about your next assignment.

Ethics and Visuals

When creating visuals or, more likely, manipulating visuals, make sure you aren't distorting reality. I know we all remember Dove's Campaign for Beauty model's metamorphosis. Anyone know of other distortions?

• Ever heard of "Hitler's Pope"? Apparently, he never met Hitler, but this picture, through juxtapositioning, makes a case.

• This is typical of Washington, DC protests--remember, the camera "frames" the shots. I do realize this isn't Washington, DC, but it's typical of protests I've seen where the media, because of the limited camera view, make the crowd look bigger.

• Political photo doctoring or, more accurately, Orwellian propaganda.

While the above might seem like extreme cases, even minor touch ups can be unethical as the book points out.

Photoshop And Mischievous Behavior

In the spirit of Halloween, let's cause some mischief! I want you to create some graffiti using found images. Of course, you need to be somewhat tasteful considering you're manipulating an image, but you have some room. Here's a sign I like to mess with. Here are before and after shots of some digital graffiti on a church sign:

Before

After

Alternatively, (or do both, but don't neglect your workshop time) I want you to doctor an image somehow. I don't expect you to go to the lengths that Stalin and others did in the ethics discussion above, but, using the "Clone Stamp Tool" in Photoshop, you should remove a portion of an image, and, if possible, add something. Please provide before and after images.

This assignments are part of your webpage grade, so please don't put up anything that will embarrass you...or me!

Document #4 Workshop

Let's get to it! You know the drill by now. We'll start at 8:30 pm...even if you're still talking about tonight's reading.

Next Week

Next week you'll turn in Document #4 (11/10). Make sure you read Chapter 8 in Document Design and Chapter 7 in The Non-Designer's Design Book before coming to class. We'll be discussing color next week.

Also, Dr. Greg Wickliff will be here to observe class, so I'm going to have your reading quiz start at 6:30 pm and close at 6:40 pm.

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