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Making Résumés and Cover Letters Better 
 
Some 
Things to Work on for Your Portfolio Revision 
Below are a “few” résumé issues I’d like to mention. Remember, your final cover letters and résumés are due with your portfolio. If 
you want me to look over other drafts, please bring them to me during office 
hours. Remember, I'm not commenting on these assignments as if I am the actual 
person hiring you for a job. I'm a disinterested party who wants to keep you 
thinking about why you're making the choices that appear in your résumés and 
cover letters. 
Here are the big cover letter/résumé issues 
I'd like us to consider: 
  - 
Try to keep to one page if you have 
less than 3 years of experience in a particular field—adjust spacing if necessary 
   
  - 
	
Show don’t 
tell  
	- 
	
What can you do for them, not what 
	they can do for you.  
	- 
	
Close 
properly—“Please contact me at…if you have any further questions.” 
	 
	- 
	
Proper Block or Modified-Block Format 
	 
	- 
	
You don't have to have "real" 
	addresses or people in your letters  
	- 
	
“Enclosure”  
	- 
	
As my resume 
shows…[specific skill]  
	- 
	
SIMPLE 
DIRECT VERBS for duties  
	- 
	
Openings—get to 
the point and offer a snapshot of yourself  
	- 
	
How do your words work for you? 
	What picture are you trying to "paint?"  
	- 
	
Full 
justification isn’t very pleasing to read in letters  
	- 
	
Don’t list 
qualities (hard worker, lots of experience, team player, etc.) in your 
résumés—they should be obvious in your cover letter  
	- 
	
When do you add 
courses to your résumés and which ones are appropriate  
	- 
	
Is your high 
school important?  What is NC-based and what might transfer nationally? 
	 
	- 
	
Parallelism 
marked by “//”  
    - What is your philosophy about the career field you wish to enter?
 
 
Duty Format for Résumés 
Remember, when you describe your past work experience on your résumés, use 
simple, direct verbs like “Managed,” “Supervised,” “Served,” or “Balanced.”  Try 
your best not to use the following vague expressions that seemed to pervade many 
of your résumés. 
Please get into groups and describe the following 
duties/responsibilities using simple, direct verbs like you would on the “Work 
Experience” section of your résumé. 
  - Customer service
 
  - Cash handling experience
 
  - Responsible for program to benefit hurricane victims
 
  - Problem solver
 
  - Interaction with patrons at a receptionist area
 
  - Responsible for the actions of 12 employees
 
  - Company/Organization budget of $100,000
 
  - In charge of day-to-day operations
 
  - Responsibilities include, cash register, window-dressing 
  appearance, restocking
 
  - Responsible for company sales and customer service
 
  - I have had the following duties:  register utilization, 
  customer interfacing, and sanitation implementation
 
  - Quality Control/Quality Assurance duties:  basically, 
  this deals with making sure someone else did something right (i.e. QA in a 
  restaurant means making sure the kitchen cooked the right meal, kept off the 
  mayo, and got the food out quickly)
 
  - Account/Treasurer/Bookkeeper for the Spanish club
 
  - In charge of troubleshooting
 
 
Cover Letter to Analyze 
Here is an example of a cover letter.  Notice 
that she explains how both her work experience and education make her an ideal 
candidate.  She doesn’t just tell the reader she “has excellent skills related 
to the job”; she proves it by using specific examples. 
 
    I am writing in 
    response to the ad online for an entry level advertising position 
    specifically to work with  Creative Loafing magazine.  I am currently 
    working with the WEND Radio Group and assisting with their quarterly magazine
    Charlotte Now but would like more involvement.  I feel my 
    experiences and the position with Creative Loafing are a perfect 
    combination.  In addition, I will graduate with a Bachelors of Science in 
    Marketing in May 2008. 
     
    
    As my resume shows, I 
    have the foundation that is required for the position with Creative Loafing. 
    
    ·       
    I have 
    been responsible for collecting advertisements and creating articles for 
    Charlotte Now. 
    
    ·       
    Also, I 
    have worked directly with our art director at Plow Studios, the advertising 
    director at Salem Radio Group, and the clients who have advertisements in 
    Charlotte Now.  
    
    ·       
    I have 
    even assisted some of our clients by creating their advertisements. 
    
    My college courses 
    will also aid in working with Creative Loafing. 
     
    
    ·       
    I can 
    use Adobe Photoshop, which is my desktop publishing software package of 
    choice for creating advertisements. 
    
    ·       
    I have 
    also had multiple marketing classes (including consumer behavior), which 
    offer me strategies for consulting clients and evaluating markets. 
    ·       
    I write 
    everyday for my online blog, and I have a minor in English that keeps me 
    writing numerous papers, which 
    continue to improve my communication skills.  
Notice how she 
states her qualifications in a topic sentence, but then offers the reader 
examples that show she’s qualified.  Of course, she could add a couple 
more examples of her duties or skills to make her cover letter that much 
stronger, but the above paragraphs are a good start. One problem, though, is 
that she starts each sentence with "I ---."  How do we fix that? 
It's ok to use bullet points, but ask 
yourself if they enhance your delivery, or if you're just trying to take up 
space.  |