(section 091)
November 10th: Color, Color, Color
It Turns Me Upside Down
Color, Color, Color
It's Like a Merry-Go-Round

...Color is Magic

Announcements

• 11th Annual EGSA Conference--"Changing the Language Game"
  Submission Deadline: Wed., 12/15 (350-word abstract)
  Conference: 01/28/2011
  Students Activities Center
• Annual Meeting of the Popular Culture and American Culture Associations, Southwest/Texas Region
  Submission Deadline: Wed., 12/15 (250-word abstract)
  Conference: April 20-23, 2011
  Marriott Rivercenter San Antonio, TX
• UFC 122 Sat., Nov. 13th @ 9:00 pm
• UFC 123 Sat., Nov. 20th @ 10:00 pm

Plan for the Day

Tonight we're going to discuss color. That's right. All the colors in the rainbow and those in between. Ok, we won't go that far, but I want you to consider what makes color important to information design.

• Reading Quiz #4 on Moodle
  Opens at 6:30 and closes at 6:40
  
• Effective Repetition: ethos, pathos, logos
  Check out this Document
• Ch. 8 in Document Design
• Ch. 7 in The Non-Designer's Design Book
• Ethics and Visuals
• Turn in Document #4 and remind me to pass back work I have for some of you...
• Heads up for 5182 Projects and Presentations

Also, many students start to get sick this time of year. If you're coughing, sniffling, or blowing your nose constantly, please reconsider if you're able to participate in class tonight. Not only is coughing distracting, but it spreads germs!

Perception, Culture, Rhetoric

Color perception is an interesting subject that deals with physiological responses. While I don't expect you to be well versed in the anatomy of the eye, there are several terms you should know:

• visible spectrum (p. 248): "a small range of wavelengths between 700 and 400 nanometers (nm)" in which humans can perceive light.
  • hue (p. 249): wavelengths of light that cause us to perceive different colors.
  • saturation (p. 250): perception of the purity of color.
    • unsaturation (p. 250): a mixture of colors.
  • brightness (p. 250): perception of the intensity of light that is transmitted or reflected from a surface.
• tristimulus (p. 249): human perception of colors based on the mixture of perception of the three types of cones in the eye, red, green, and blue.
• ganglion cells (p. 249): the nerves that help distinguish between colors.
• additive primary colors (p. 250): red, green, and blue.
  • cyan...it's not the pepper; pronounced cy-an.
• complementary colors (p. 250): two colors directly opposite from each other on the 360-degree color wheel.
• analogous colors (p. 250): "colors close together on the same wheel."
• Color Temperature (p. 251): obviously, this is related to our feelings associated with various colors.
  • warm colors: colors naturally brighter at the same level of saturation (i.e. red and yellow).
  • cool colors: colors not as bright as warm colors at the same saturation (i.e. green and blue).
• color vision deficiency (p. 252): limitation in perceiving color differences.
  • Test 1
  • Test 2 (well, several tests)
  • Test 3

So you've perceived the colors. Now what? Well, what can be said about color from cultural and rhetorical perspectives? In groups of 2 or 3, search or recall from your perspective the cultural and rhetorical significance of the following colors:

• red
• orange
• yellow
• green
• blue
• indigo and violet

Look at that. The above 7 colors in 6 categories match the number of rows in class...

Now, turn to page 272 in your textbook. Read Exercise # 2. In your groups of 2 or 3, based on your rows, look at the following web pages and think about the questions asked.

• Red Robin
• Orange Julius
• McDonald's
• Green Bay Packers
• Charlotte Observer
• Prince Fan site

Have one of your group members post this on his or her web pages, but all of you in the group should link to it. Call it something obvious, such as "11/10/2010 Web site Color Scheme Discussion."

Now, let's go over some more of the designing with color issues the book discusses. After that discussion, let's look at the differences in Robin Williams' book.

Matching Colors

I know this is a peculiarity of mine, but color matching is really ingrained racism of a culture. Let me explain...

Ethics and Visuals

When creating visuals or, more likely, manipulating visuals, make sure you aren't distorting reality. I know we all remember Dove's Campaign for Beauty model's metamorphosis. Anyone know of other distortions?

• Ever heard of "Hitler's Pope"? Apparently, he never met Hitler, but this picture, through juxtapositioning, makes a case.

• This is typical of Washington, DC protests--remember, the camera "frames" the shots. I do realize this isn't Washington, DC, but it's typical of protests I've seen where the media, because of the limited camera view, make the crowd look bigger.

• Political photo doctoring or, more accurately, Orwellian propaganda.

While the above might seem like extreme cases, even minor touch ups can be unethical as the book points out.

Photoshop And Mischievous Behavior

Don't forget to do a little digital graffiti if you didn't finish last week. Use the "Clone Stamp Tool" or, if that's beneath you, try out the lasso tool.

This assignments are part of your Web page grade, so please don't put up anything that will embarrass you...or me!

Next Week

Make sure you read Chapter 9 in Document Design, which is the last reading of the semester. We'll be discussing extra-textual elements next week.

Also, those of you in the 5182 section

....