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(section 091)
September 29th: The Whole Document
Announcements
- 7th Annual Sonnet Slam
Thu., 09/30 @ 6:00 pm
Atkins Library Coffee Shop
- Bob Dylan
UNC Charlotte's Halton Arena
Thu., 10/14 @ 8:00 pm
- "Diversity as the American Dream"
Speaker Debbie Almontaser
Mon., 10/18 @ 7:00 pm
McKnight Hall Cone Center
- Southeast Women's Studies Association Annual Meeting
Submission Deadline: Mon., 11/01 (250-word abstract)
Conference: March 24-26, 2011
Georgia State University, Atlanta, GA
- Annual Meeting of the Popular Culture and American Culture Associations, Southwest/Texas Region
Submission Deadline: Wed., 12/15 (250-word abstract)
Conference: April 20-23, 2011
Marriott Rivercenter San Antonio, TX
- UFC 120 Sat., 10/16 @ 10:00 pm (free on Spike)
Plan for the Day
We've got a few things to do today, so below is a list:
Ethos, Pathos, Logos
We go over this every class, but you need to have the vocabularly to talk about visual rhetoric. Therefore,
- Ethos: appeal or presentation of one's character or credibility.
- Titles: M.D., PhD, Sir, Dame, Dr., Count, etc.
- Occupations: Physicist, President, General, etc.
- Brand Recognition
- Pathos: appeal to emotions; evoking emotional responses.
- appeal to fear
- appeal to patriotism
- appeal to desires
- Logos: appeals to logic or facts in a message.
- Syllogisms
- Deductive arguments
- Implicit or explicit message that "if you're smart, successful, important, etc., you wil do something" (i.e., quit paying more for...)
- Graphs, statistics, legal codes
Please consider the above elements when doing your assignments and use the terms in your discussions and memos. Let's take a look at an example of Logos, using logic.
Practical Piece: Let's learn how to place "anchors" (sometimes called bookmarks) within pages.
Textual Elements
We won't cover all of Ch. 4 in Document Design because I want you to have more time to workshop. I'm assuming you can fold paper and printing technologies is really a course in itself. In fact, the book mentions printing production and offset lithography is covered in Ch. 11...I didn't even assign that chapter, so don't worry about having to fold paper or knowing how books are made for the final. Knowing what a codex (p. 103) is, however, could score you some points at a party.
Today we'll mainly focus on document layouts, but, before we get there, I have a question for you about portability (a human factor). Jump on over to p. 78 in Document Design.
Ch. 4 of Document Design mentions a term for considering the whole document--supratextual elements (p. 72). This term comes from Charles Kostelnick's "12-cell schema of Visual Communication." For those of you who have Tim Peeples Professional Writing and Rhetoric, the entire table is on p. 274. Below is an incomplete version of the table:
A 12-Cell Schema of Visual Communication
| |
Alphanumeric/
Symbolic |
Spatial |
Graphic |
| Intra- |
1. Micro-level textual form: style, size, weight, etc. |
2.
|
3.
|
| Inter- |
4. Serial and segmenting devices: headings, letters, numbers; typestyle variations showing textual structure {bulleted lists or consistency of bold text} |
5.
|
6.
|
| Extra- |
7. Decoding devices: legends, captions, labels, numerical description of data. |
8.
|
9.
|
| Supra- |
10. Macro-level serial and segmentating devices: section titles, numbers; page headers, pagination. |
11.
|
12.
|
We'll focus on column one, Alphanumeric/Symbolic.
Practical Piece: Let's learn how to put tables into Dreamweaver. Insert --> Table
Perception, Culture, and Rhetoric
It's time for some group work. I have a "complex fold document" and an "accordian fold" document to show and discuss: The Vonage V-Portal Phone Adapter (a PDF version).
Now, if we have time, let's get into groups and examine the following documents to determine how their layout, construction, and supratextual elements affect the documents' use. Consider the PDFs as documents intended to be printed.
If we're short on time, analyze these over the next week, and write up a response based on the criteria in the next section. We'll discuss these then as a larger class, and I'll also ask you to post this on Moodle or your web pages. Just have something electronic (e.g., Word Doc), so you can cut and paste the text into a window.
Group/Row #1
Group/Row #2
Group/Row #3
Group/Row #4
Group/Row #5
Group/Row #6
Additionally, don't forget to consider the document for perceptual, cultural, and rhetorical perspectives.
Media
Continuing in your groups, discuss the following with regard to your document:
- Conventions
- User Expectations
- Organizational Preference
- Industry Standards
- Human Factors
- User Needs
- User Context
- User Resources (compatibility)
- Transformation
- Don't worry about cost for now, but when do you expect your document to change? Think for a minute or two before you ask, "What exactly are you looking for?"
Two more things to address about knowing audience's technical limitations (their tools) from page 85:
Chapter 4: Repetition
Let's talk about Ch. 4 in The Non-Designer's Design Book. Thinking about our discussion above, what can we say about repetition and elements of a document?
Midterm Review
I'll pass out your midterms, so we can go over them. Do not leave without returning them to me. You will fail this course if you don't return the midterm to me. Again, you will fail this course if you don't return the midterm.
Workshop: Advertisement or Flyer
PDF anyone?
Remember, I expect you to work the entire time. If you're "finished," let me know...I'll fix that. (BTW--how are those webpage updates coming along). Please have others look at your designs. I expect that you will comment on a fellow classmate's document. Look at the assignments page for more details.
Also, your participation grade can go negative, so use your time wisely--no Facebook updating.
Next Week's Readings
Make sure you read Chapter 5 in Document Design and Chapter 5 in The Non-Designer's Design Book before coming to class next week (10/05). Of course, don't forget Document #2 (and the memo) is due next week!
We're going to focus more on nuts and bolts next class, so I want you to bring in or find links to whole documents that you feel are either effective or ineffective. I'll ask you to comment on them on your webpages, so try to find documents that you feel you can discuss in terms of ______, _______, and ______. Guess what three words go in the blanks above?
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Aaron
A. Toscano's Homepage
