January 26th: Aristotle's
On Rhetoric, Book 1

Syllabus
Major Assignments
Access to Moodle

Class Business

I want to make sure I have everyone's "Leading Class Discussion" day an reading set. Is this the correct list?

Also, remind me to ask if the Moodle posts are being e-mailed to everyone. I think I asked Moodle not to do that.

Aristotle's On Rhetoric, Book 1

Aristotle Highlights

A way I describe Aristotle is "the great organizer." He was particular concerned (according to my interpretation of the historical record) with explaining his philosophy on judicial rhetoric. However, he also has much to say about other types of rhetoric. Let's consider the three genera (or species) of rhetoric according to Aristotle (1.3.5, Kennedy p. 48):

• Deliberative: deliberate about a future action in the best interests of the state.

• Judicial: prosecution or defense in court.

• Epideictic (demonstrative): speeches of praise or blame on someone or thing: often ceremonial but not seeking immediate action.

Major Aristotelian quotes:

• Rhetoric and dialectic:
  "Rhetoric is an antistrophos* to dialectic; for both are concerned with such things as are, to a certain extent, within the knowledge of all people and belong to no separately defined science" (1.1.1, Kennedy p. 30)
  *counterpart, correlative

• Aristotle defines rhetoric:
  "Let rhetoric be [defined as] an ability, in each [particular] case, to see the available means of persuasion" (1.2.1, Kennedy p. 37).

• Ethos: "[There is persuasion] through character whenever the speech is spoken in such a way as to make the speaker worthy of credence; for we believe fair-minded people to a greater extent and more quickly [than we do others] on all subjects in general and completely so in cases where there is not exact knowledge but room for doubt." (Aristotle 1.2.4, Kennedy p. 38)

Syllogisms and Enthymemes:

• "A syllogism is wholly from propositions, and the enthymeme is a syllogism consisting of propositions expressed" (Aristotle 1.3.7, Kennedy p. 50, italics mine)

  • "I {Aristotle} call a rhetorical syllogism an enthymeme" (1.2.8, Kennedy p. 40).
  • In Aristotle's case, enthymemes deal in probablities (1.2.14, Kennedy p. 42) and used for persuading as opposed to demonstrating a truth.

• Modern view of enthymeme

  • The word "expressed" in the above quotation (1.3.7) should be "implied" because, many scholars agree, that an enthymeme is a syllogism with an assumed or implied major or minor premise.
  • For instance,
    Socrates is mortal because he's human.

• Syllogism: an argument consisting of a Major Premise, a Minor Premise, and a Conclusion
  • All men are mortal;
    Socrates is a man;
    Therefore, Socrates is mortal.
  • The above is the classic example of a syllogism.

The study of rhetoric and philosophy is quite daunting but highly rewarding. I encourage all of you to delve deeper into rhetoric and philosophy. At a basic level, these fields analyze and contemplate what makes us uniquely human--our ability to think. What else makes us uniquely human?

Several Terms to Know

The following list isn't exhaustive, just introductory. The terms below are major terms for rhetoric:

• ethos: the presentation of one's character

• pathos: appeal to emotions

• logos: appeal to reason or logic

• eidos: specific topics.

• idiai: specific proofs

• koina: commonalities (Kennedy, p. 50)

• pistis (pisteis, pl): proof

• telos: objective, end

• topos: the "place" where a speaker may look for the available means of persuasion.
  Note: in modern usage, topoi has come to mean "commnplaces"

Contemporary Enthymeme

I assume we're in the second half of class by now.

If you've been following the political theatre these days, you've been inundated with rhetorical examples. Here's one from Newt Gingrich comparing Barack Obama to Saul Alinsky:

"The centerpiece of this campaign, I believe, is American exceptionalism versus the radicalism of Saul Alinsky."

Let's break this down into two parts: 1) American Exceptionalism 2) Saul Alinsky.

1) Essentially, Gingrich is claiming his campaign and, therefore, he is a proponent of American exceptionalism. The syllogism could look like this:

• The ideal candidate for the presidency is the one who embraces American exceptionalism;
  I [Gingrich] embrace American exceptionalism;
  therefore, I [Gingrich] am the ideal candidate for the presidency.

The Enthymeme could look like this:

• Gingrich is the ideal candidate because he embraces American exceptionalism.

2) Essentially, Gingrich is claiming Saul Alinsky is a radical, and he was a community organizer. He is attacking Obama for being like Saul Alinsky, emphatically stating Obama's a radical.The syllogism could look like this:

• All community organizers are radical;
  President Obama was a community organizer;
  therefore, President Obama is a radical.

The Enthymeme could look like this:

• President Obama is a radical because was a community organizer.
• As Kennedy claims (p. 50), audiences will assume some propositions and, therefore, conclude the way the speaker wants them to conclude.
• In Gingrich's case, he's told his audience Saul Alinsky, a community organizer, was a radical.

Let's think of some other examples. Notice how syllogisms use absolutes. Aristotle believed in universal truths even though he discussed probabilities as well.

Issues about Democracy

Time permitting, let's consider Aristotle's discussions on Democracy in Book 1.

Forge Ahead on Book 2 of On Rhetoric

We may refer back to Book 1 next week, but the main focus will be Book 2. One reason I feel you should read the primary text and try to follow Aristotle's arguments with as little "noise" as possible from your own filters is because following his argument prepares you for following the arguments of our later figures. Essentially, you're training yourself to adopt the author's way of thinking. I recognize this is difficult.