November 12th: More Color

Plan for the Day

We've got a few things to do today, so below is a list:

• Turn in Document #3 or #4 (Tutorial or Brochure)
• Leading class discussion with Nicole (presentation)
• Ethics and Visuals (last class catch up)
• Effective Repetition: ethos, pathos, logos
  Groupwork on color
  
• Chapter 8 in Document Design
• Chapter 7 in the The Non-Designer's Design Book

Now, let's go over some more of the designing with color issues the book discusses. After that discussion, let's look at the differences in Robin Williams' book.

Color and Perception

Logon to Moodle2 and read the Atler article "The Color that Prevents Mistakes." You just need to read the first sub-story "Color affects creativity"--it's very short. Then, let's talk about what we "see" when we perceive colors.

The article mentions red. In education, red is a common marking color for papers and tests. What have you heard about the color red?

Groupwork on Color

So you've perceived the colors. Now what? Well, what can be said about color from cultural and rhetorical perspectives? In groups of 2 or 3, search or recall from your perspective the cultural and rhetorical significance of the following colors:

• red
• orange
• yellow
• green
• blue
• indigo and violet

Look at that. The above 7 colors in 6 categories match the number of rows in class...

Now, turn to page 272 in your textbook. Read Exercise #2. In your groups of 2 or 3, based on your rows, look at the following web pages and think about the questions asked.

• Red Robin
• Orange Julius
• McDonald's
• Green Bay Packers
• Charlotte Observer
• Prince Fan site
  
  

Row 0--Key West Restaurant

Have one of your group members post this on his or her web pages, but all of you in the group should link to it. Call it something obvious, such as "11/12/2013 Web site Color Scheme Discussion."

Matching Colors

I know this is a peculiarity of mine, but color matching is really ingrained racism of a culture. Let me explain...

Next Week

Make sure you read Chapter 9 in Document Design, which is the last reading of the semester. We'll be discussing extra-textual elements next week, and I believe Rachel C. leads class discussion.

Also, I just got an e-mail directing me to this site...

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